Today’s lecture is for every entrepreneur and business owner.
Many people think that once you put up an advert on social media, customers will just start rushing you. That is a lie.
If you want your business to move from just struggling to really getting ahead, you must learn these three secrets.
3 Powerful Secrets to Transform Your Business
1. Social Media Advert Is Not Enough
The same way you are marketing on social media, thousands and millions of other people are doing the exact same thing.
These days, people buy from who they know and who is close to them. So instead of just relying on social media, you must reach out to people physically.
Every day of your life, you meet people—in your church, on your street, in the market. Talk to them about your business. Tell them your location. They go patronize you.
The truth is, that same product you are marketing online, somebody may be selling it in their shop just a few streets away.
Your customer won’t wait for days for a delivery when they can walk to a shop near them.
That is why you must still use an offline means to reach out to people.
2. Stop Selling All the Time
Stop trying to just sell, sell, sell. Your focus should be on customer satisfaction.
The happiness of your customer is very, very important because a single testimony from a satisfied customer is worth more than a million adverts.
If a person buys something from you and goes to testify that your product, service, and customer care are top-notch, a lot of people will come to your business just because of that good report.
Even if they don’t buy from you that day, the way you treat them and talk to them can make them refer a friend to you next time.
3. Build a Relationship with Your Old Customers
This is called customer relationship, and it’s a powerful secret.
You can call or chat with your old customers. Ask them, “How are you doing?” or “We haven’t seen you for some time, did you travel?”
Sometimes, give them a small gift with their purchase—maybe at the end of the year, Easter, or your business anniversary.
They will feel appreciated for patronizing you.
If you are able to retain your customers over the years, you will see that you will keep getting more customers because they trust you and your brand.
Maintaining these relationships will motivate them to keep coming back.
That’s all for today’s lecture, students.
It is God who blesses a person, but at the same time, your wisdom too. Do it the right way.
